Risk is inherent in adventure tourism. Without risk, adventure tourism will lose their\nexcitement and uniqueness. Managing risk in commercial adventure tourism operation is\nessential for the safety of travelers. The improper risk management in this business may lead\nto some issues such as injury and accidents. Risks involved in adventure tourism are\nfrequently highlighted by the media, usually after a reported accident of fatality. The\nincreased in the number of reported accidents by media in the adventure tourism sector\nrecently, may give significant effect and harmful impact on business as well as the whole\ntourism industry. Thus, it is important for the commercial adventure tourism businesses and\ncompany providers to have effective tools and model(s) in managing the risk effectively to\navoid any circumstances that lead to accidents in order for the business to run smoothly with\nhigh reputation and confidence of customers. This study explores whether or not Malaysian\nadventure tourism businesses adhere to any risk management guidelines or models. Two\npreliminary case studies of adventure tourism businesses in Malaysia illustrated that these\nbusinesses have no specific guidelines and risk management models that adventure tourism\nbusinesses should adhere to. In addition, findings from this study also demonstrated that no\nspecific regulations imposed by the government for adventure tourism businesses to comply\nto. This study advises on the application and implementation of the Event Management Body\nof Knowledge (EMBOK) model as part of Malaysian adventure tourism businesses risk\nmanagement responsibilities.
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